After a four-year break, K-pop supergroup BTS returns Saturday with a massive, free comeback concert in Seoul, where thousands of police are locking down a central boulevard for the Netflix-exclusive spectacle expected to draw tens of thousands of fans.
The performance at Gwanghwamun Square launches a global tour spanning dozens of shows across the United States, Europe and Asia, which analysts say could generate hundreds of millions of dollars in revenue per quarter.
All seven members of the band — RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook — recently completed South Korea’s mandatory military service, and hope to reclaim their status as one of the world’s biggest pop acts.
The hourlong concert comes after the group on Friday released its fifth album, “ARIRANG,” which sold nearly 4 million copies in its first day, said the band’s management company, HYBE.
HYBE said RM injured his ankle during a rehearsal Thursday but will perform with some limitations.
Officials expect the BTS concert, which starts at 8 p.m. (1100 GMT), to draw more than 200,000 people to the Gwanghwamun area, including 22,000 fans who secured free seats in the designated viewing zone and others planning to watch on screens nearby. It will be streamed live on Netflix.
“It will be amazing because it’s been so long that BTS (was) not with us,” said Dallila Di Tullio, a 32-year old fan from Italy, who called the concert a once-in-a-century event. Marta Corona, a 25-year-old Polish fan, said she would be seeing BTS in person for the first time since a 2019 performance in London. “It’s been a while — I’m very excited,” she said.
BTS debuted in 2013 and has a legion of global supporters who call themselves the “Army.” It became the first K-pop act to top Billboard’s Hot 100 chart in 2020 with their first all-English song “Dynamite.”
Jung Dukhyun, a pop culture commentator, said that the impact of the BTS returning as a full-group after years of pause would be tremendous at a time when global fandom for K-pop has grown much stronger, as shown by the success of Netflix’s animated sensation, “KPop Demon Hunters.”
Criticism over stringent crowd controls
Police and city officials are imposing stringent crowd-control measures, closing nearby streets, roads and museums, halting the area’s subway and bus services, and sealing off dozens of surrounding buildings, in what amounts to a full-day shutdown of the district.
Cars will be barred from the main road between Gwanghwamun and Seoul City Hall for more than 30 hours through Sunday morning. The government has stepped up anti-terror monitoring, citing global tensions and large crowds of international fans, while police deployed surveillance vehicles and jamming equipment to block unauthorized drones. The restrictions have forced nearby shops to close and deliveries to pause.
Fans and curious onlookers streamed into streets around the square Saturday as thousands of police officers maintained a tight perimeter around the performance venue, channeling the crowds with a maze of fences and buses. Though the gates were not set to open until the afternoon, concertgoers began queuing by midday to secure spots along nearby roads, passing through metal detectors at designated entry points.
“I was hoping to do a little research, if we can go through some holes or be around. Apparently we cannot because they will be asking people to move or not be close,” said Bernice Sanchez, a 52-year-old fan from Switzerland who was looking for a place to stay before the evening’s concert.
While South Korean officials have taken crowd safety more seriously since a deadly 2022 Halloween surge that killed nearly 160 people, critics say the controls are excessive and undercut the symbolism of performing in Gwanghwamun, seen as Seoul’s spiritual heart and most prominent gathering space.
Hundreds of thousands have gathered in Gwanghwamun in recent years to mourn, protest and celebrate as the country weathered tragedy and political upheaval. The BTS concert comes about a year after waves of demonstrators filled the area, calling for the ouster of then-President Yoon Suk Yeol over his brief imposition of martial law in December 2024. Those monthslong rallies were marked by a festive atmosphere and a striking blend of politics and pop culture, with protesters singing and waving colorful K-pop light sticks, and ended without major safety accidents.
Drawing on culture and heritage
The new BTS album, “ARIRANG,” draws on a centuries-old folk song regarded as an unofficial anthem in both North and South Korea while Gwanghwamun and nearby Gyeongbok Palace form a sweeping historic backdrop to Saturday’s show.
South Korean officials are counting on the event to promote the country’s culture and growing soft power. In a statement Wednesday, President Lee Jae Myung said the BTS performance would provide “a special moment that people around the world will remember for long.”
“While one pillar of the album is defined by BTS’ identity, the other is shaped by the emotions they feel in the present, specifically universal sentiments such as joy, pleasure, and profound love,” HYBE said in response to questions from The Associated Press.
The 14-track record, with lead single “SWIM,” was recorded in Los Angeles as the group reconvened after years apart.
Group’s comeback coincides with K-pop’s global rise
The group’s comeback follows a nearly four-year hiatus driven by South Korea’s mandatory military service, which requires most able-bodied men to serve 18 to 21 months under a conscription system aimed at deterring aggression from North Korea. BTS members began serving in 2022, with Suga the last to complete his service in June 2025.
Despite their yearslong break, experts say BTS’s outlook remains strong, backed by its massive fandom and the continuous global rise of K-pop. South Korea’s SK Securities said Wednesday the group’s “ARIRANG” world tour is likely to become the biggest K-pop tour ever by scale and revenue, with 82 shows planned globally in stadiums of around 50,000 seats.
“They had a fairly long hiatus but still have a historically powerful fandom. As they come back, they’ll likely immediately enjoy a warm welcome and intense fever around the world,” said Ha Jae-keun, a cultural critic. “I think they’ll likely have a second heyday.”
