Formula 1 is bringing back one of its most popular fan experiences this weekend, with all 22 drivers set to take part in a LEGO minicar parade before the British Grand Prix.
The special parade returns after last year’s Miami Grand Prix, where drivers turned the traditional pre-race lap into a hilarious race that quickly went viral on social media.
This time, Formula 1 and LEGO are going even bigger.
Each of the 22 drivers will have their own LEGO minicar for Sunday’s parade at Silverstone. According to Formula 1, every car is built from 28,000 LEGO bricks, weighs 280 kilograms, and can reach speeds of up to 25 km/h.
The minicars were designed and built by a team of 20 designers and engineers at LEGO’s factory in the Czech Republic, with the entire project taking more than 6,400 hours to complete.
Formula 1 Chief Commercial Officer Emily Prazer said the success of last year’s event made bringing it back an easy decision.
“Last year’s F1 drivers’ parade in Miami with the LEGO big build cars was one of the most memorable and talked-about moments of the season, capturing the imagination of fans around the world and showing a different side of the sport.”
She added:
“This year, we’re building on that moment to create an incredible spectacle for fans attending the British Grand Prix and those watching globally.”
LEGO also expects this year’s event to be even bigger.
Chief Product and Marketing Officer Julia Goldin said fans and drivers had been asking for the return of the minicars.
“Fans and drivers alike asked, so now we are delivering. We wanted to go even bigger than last year and ensure we continue to surprise and delight our fans.”
The parade will take place 90 minutes before Sunday’s British Grand Prix, with drivers swapping their Formula 1 cars for LEGO creations before returning to business when the racing begins.
If last year’s Miami event is anything to go by, the parade could once again become one of the most memorable moments of the race weekend.
