GIG Mobility has unveiled a digital platform that combines intercity transport, tourism services and premium vehicle hire as the Nigerian company seeks to evolve beyond its core bus operations and tap into growing demand for integrated travel solutions.
The platform, launched at the firm’s 2026 product conference in Lagos, aggregates services including bus travel, flight bookings, hotel reservations and curated tour packages, alongside a new on-demand luxury car marketplace.
Chief Executive Officer Enahoro Okhae said the move marks a shift from a single-service transport operator to a broader mobility provider.
“We are no longer just a company that moves people from Lagos to Benin-City. We are now a global mobility organisation,” he said.
“Everything around travel now sits on one platform from bus transport to airline tickets, vehicle hire, and tours.”
The expansion positions GIG Mobility to capture more value from Nigeria’s fragmented travel market, where consumers typically rely on multiple providers to plan and execute trips.
It also mirrors a wider industry trend across Africa, with transport operators adopting platform models to deepen customer engagement and diversify revenue streams.
Two products sit at the centre of the rollout: PASS by GIGM, the company’s travel and tourism unit, and HireX, a marketplace that connects users to verified luxury vehicles for corporate travel, airport transfers and events. PASS by GIGM integrates flight bookings, visa support services, hotel reservations and packaged travel experiences into a single interface.
Head of Operations for PASS by GIGM, Camsel Samuel, said the offering is designed to simplify travel planning. “We are very intentional about what we’re building. We are demystifying travel and making it accessible end to end,” he said.
Okhae said customer demand drove the company’s expansion beyond intercity bus services. “It became difficult to keep telling people we are just a bus company. The demand was clear, people wanted more, and we had to evolve,” he said.
The company is also exploring electric vehicle deployment for passenger transport, building on pilot programmes within its logistics division. Okhae said scaling the initiative would require investment in charging infrastructure and partnerships with financial institutions.
“It is a big project. We are already engaging partners and developing a nationwide plan,” he said.
Lagos State officials said integrated mobility platforms could support tourism and economic activity. Commissioner for Tourism, Arts and Culture Toke Benson-Awoyinka, represented by Quadri Adebowale, said inefficient transport systems remain a constraint on growth.
“Mobility connects people to experiences, business, culture, nightlife, and enterprise,” she said. “When movement becomes stressful or unpredictable, cities lose momentum, especially in tourism.”
Founded in 1998 as God is Good Motors, GIG Mobility operates more than 40 terminals across Nigeria and Ghana. Its shift towards a platform-based model underscores increasing competition in Africa’s mobility sector, where companies are combining transport, logistics and digital services to capture a larger share of travel spending.
