As artificial intelligence reshapes the way brands connect with consumers, few professionals sit at the intersection of technology, creators, and culture like Ayotunde Twitch.
A growth strategist, AI-driven marketing innovator, entrepreneur, and one of Africa’s leading talent managers, he has spent over a decade building careers, scaling brands, and helping businesses unlock measurable growth through creator-led marketing.
Having managed more than 100 talents, over 80 of whom have gone on to achieve mainstream success, Ayotunde has become the trusted force behind some of Africa’s most recognisable actors, reality television personalities, pageant titleholders, influencers, and digital creators.
His talent has appeared across Netflix, Prime Video, Africa Magic, international fashion weeks, and some of the continent’s biggest entertainment productions.
His portfolio includes talents such as Chuks Joseph, Zeal Effet, Abayomi Alvin, Boma Akpore, Emmanuel Umoh, Jidekene, and many others who have successfully transitioned into mainstream entertainment through strategic personal branding and audience development.
Today, Ayotunde is applying the same principles to the technology ecosystem, using AI, data, and creator partnerships to drive scalable user acquisition for startups and high-growth companies.
His campaigns have consistently delivered measurable outcomes. At Japaflex, he helped grow user acquisition to over 5,000 users within three months through a creator-first growth strategy. At Owllup, influencer-led campaigns unlocked more than 2,000 new users in just one month.
In his current role at LemFi, he works with high-performing creators across the UK, United States, Canada, and Europe, contributing to thousands of customer acquisitions across key remittance corridors through performance-driven influencer marketing.
Rather than viewing influencers as one-off promotional channels, Ayotunde builds AI-powered creator ecosystems where audience insights, predictive analytics, authentic storytelling, and performance data work together to optimise customer acquisition, retention, and long-term brand growth.
His approach transforms influencer marketing from a branding exercise into a measurable growth engine.
Beyond talent management, Ayotunde remains committed to mentoring the next generation of entrepreneurs, creators, and innovators.
His contributions have earned recognition as one of United Nations – MIPAD’s Most Influential People of African Descent Under 40, a recipient of the UK Global Talent endorsement for Digital Innovation, and one of Crest Africa Magazine’s Top 100 African Entrepreneurs in the United Kingdom.
As AI continues to redefine marketing and the creator economy, Ayotunde Twitch is helping shape what comes next, building systems where technology, creators, and data work together to drive sustainable business growth at scale.
