The Nigerian Premier Football League (NPFL) is set to earn $7.5 million (about ₦10.5 billion) from a new three-year sponsorship deal with Euromatch Group.
NPFL Chairman Gbenga Elegbeleye announced the deal in Abuja during the unveiling of Euromatch as the league’s new sponsor.
Elegbeleye said the partnership is worth $2.5 million per season, bringing the total value to $7.5 million over three years.
He said the deal shows the progress made by the NPFL in recent years, adding that the league has moved beyond the challenge of getting fans into stadiums.
According to him, the focus is now on managing the growing number of supporters attending NPFL matches and improving their match-day experience.
Presidential Special Adviser on Communication, Sunday Dare, welcomed the deal, saying efforts to improve Nigerian football over the years are beginning to produce positive results.
Group Chairman of Euromatch Group, Sacli Semih, praised the talent available in Nigeria and promised that the company would work to increase the visibility and commercial value of the NPFL.
NFF President Ibrahim Gusau also commended Euromatch for investing in the Nigerian league. He urged the NPFL to create a strategy that would encourage former Nigerian internationals to attend league matches regularly and support the development of domestic football.
The unveiling ceremony was attended by several football stakeholders, including former Super Eagles stars Austin Eguavoen, Daniel Amokachi, Samson Siasia, Brown Ideye and Davidson Owumi.
Director-General of the National Orientation Agency (NOA), Lanre Onilu, was also present at the event.
