There aren’t too many streaming services that lean into membership perks for their subscribers, but Peacock is testing the waters with a rewards program. On Tuesday, the company announced the launch of a beta test for a select group of Peacock Premium and Premium Plus subscribers, aimed at providing “meaningful recognition, exclusive access, flexibility, and experiences that extend beyond traditional discounts.”
The news arrives the same week the streamer announced a round of price hikes across its plans.
The rewards membership is included with the streaming subscription at no extra cost, and is offered in three tiers based on how long you’ve subscribed to the service. Customers who’ve had an account for three months to one year are in the Gold tier; Platinum members are those with one to three years under their belts; any subscriber who’s had one of the eligible Peacock plans for more than three years is in the Diamond tier.
For now, the beta version has rewards that fall under four categories. NBCUniversal rewards are tailored for Peacock and NBCU programming brands, and currently, subscribers can get discounts on items in the NBCU Shop or Bravo Shop. Partner rewards are tied to perks from the brand’s partners, and at rollout, that includes a free Instacart Plus membership. Subscribers can also tap into Engagement rewards (based on app activity) or Experiential rewards, which are designed to give fans real experiences within the NBCUniversal world.
As the testing phase continues, Peacock plans to expand the program and offer more rewards and benefits connected to Universal Parks, early entry to live events from NBCUniversal and previews of TV shows and films.
Loyalty programs from platforms such as Disney Plus and Crunchyroll give members the opportunity to buy products at a discount, receive exclusive or early access to events or take advantage of savings at partner companies. While Peacock’s rewards program doesn’t cost extra for subscribers, some offers may have small fees attached.
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