Author: Prima News

In a new brief titled Strengthening Information Integrity: Advertising, Artificial Intelligence and the Global Information Crisis, the Department of Global Communications and the Conscious Advertising Network caution that unchecked AI adoption in advertising is accelerating risks across the whole digital information ecosystem.The brief notes that the advertising industry sits at the centre of how information flows online, with its spending decisions influencing which content is produced, amplified and monetised. As AI tools become embedded in media buying and content generation, those dynamics are intensifying.“Advertising funds the systems that help shape what people see, trust and believe,” said Charlotte Scaddan, UN…

Let us celebrate the grace and good health that God Almighty has poured upon Hon. (Dr.) Olubunmi Tunji-Ojo, as he marks another year of life on May 1. As the scriptures remind us in Psalm 92:14, those rooted in purpose shall bring forth fruit even in their season of flourishing, and in every chapter of this man’s life, that divine promise has been unmistakably fulfilled. The grace upon him is not accidental; it is the fruit of purpose, discipline, and a life consecrated to service. As Nigeria pauses to honour a man who has become one of the defining voices…

Odun Odubanjo became obsessed with data during his time as a computer engineering student at Obafemi Awolowo University, Ile-Ife,  in southwestern Nigeria. He recalls using  J2ME, a technology for developing applications and games on older mobile phones, to build mobile applications for Java-supported phones. Although he was skilled at programming, he was drawn to understanding how data could be used in real-world scenarios. Fresh out of university, he cofounded Twinpine, a mobile advertising startup, in 2011. The company eventually evolved into a cloud-based marketing data platform, pulling him deeper into data-driven decision-making. Still, that passion for working with data didn’t let…

Access Holdings has posted over ₦1 trillion Profit Before Tax and signalled a shift from expansion to value creation.   NewsOnline Nigeria reports that Access Holdings Plc has reported a profit before tax (PBT) of over ₦1 trillion for the 2025 financial year, marking a major milestone in the Group’s corporate evolution as it shifts focus from aggressive expansion to long-term value creation and operational efficiency.   According to its audited financial results for the year ended December 31, 2025, the financial services group recorded a PBT of ₦1.01 trillion, representing a 16.2 per cent increase compared to the previous…

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The Governor of Bauchi State, Bala Mohammed, has defected from the Peoples Democratic Party (PDP) to the Allied Peoples Movement (APM). Governor Mohammed announced his exit from the PDP on Saturday following a meeting with his state’s political stakeholders. The gathering was convened to deliberate on the implications of the recent Supreme Court judgement on the PDP’s leadership crisis and to determine a path forward. Addressing journalists after the meeting, the governor explained that the Supreme Court’s verdict—which nullified the parallel conventions conducted by rival factions—has fundamentally altered the nation’s political landscape. He noted that the judgement effectively stripped both…

A Professor of Medicine at the University of Lagos, Olufemi Fasanmade, on Thursday, called on the Federal Government to make health insurance compulsory for Nigerians as rising cases of hypertension, diabetes, kidney failure and other non-communicable diseases continue to deepen the country’s healthcare burden and push many households into financial distress. He made this call while speaking with The PUNCH on the sidelines of the 15th Annual General Meeting and Scientific Conference of the Association of Clinical Endocrinologists of Nigeria, Ibadan 2026, held at the Dame Edith Okowa Auditorium, University of Ibadan, the Oyo State capital. The conference had as…

Europe’s most explosive attacks this season have been defined by one thing: goals, and plenty of them. At the very top, FC Bayern Munich have set the standard. Powered by the relentless finishing of Harry Kane, supported by the sharp wing play of Luis Diaz and Michael Olise, their combined haul of 100 goals puts them in a league of their own. It’s not just volume, it’s consistency, balance, and a front line that has delivered across all competitions. According to Planet Football on Saturday, here are the top ten attacking trios in 2026 FC Bayern Munich – 100 goals…

Social media comedian and streamer, Carter Efe, has rebuffed a comparison to heavyweight boxing champion, Anthony Joshua, insisting his ring name is Carter Mayweather. He made the declaration during his post-fight interview at the Chaos in the Ring 4 event held at the Balmoral Hall, Federal Palace Hotel, Victoria Island, Lagos, on Friday night. Efe had just defeated street artiste Habeeb ‘Portable’ Badmus by unanimous decision when a member of the audience called out the heavyweight champion’s name in his direction. “Who called me Anthony Joshua? My name is Carter Mayweather,” he said, drawing loud cheers from the crowd. The…

The accord, which brought together Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan, enshrines the voluntary commitment of these States not to develop, acquire, test or deploy nuclear weapons.“Nuclear-weapon-free zones (NWFZs) are not only historical achievements but also living instruments of regional security, non-proliferation and nuclear risk reduction,” says Christopher King, Chief of the Weapons of Mass Destruction Branch at the UN Office for Disarmament Affairs (UNODA).Nations bound togetherHe notes that the Central Asian zone stands as an example of effective regional cooperation, bringing the five countries under a legally binding commitment.“Such zones contribute to transparency, confidence-building and risk reduction, and they…