Spotify’s latest Valentine data signals that Nigerian listening is becoming more emotionally expansive, not more predictable. Across the Jan 1 to Feb 4 comparison window, Nigeria saw strong growth in mood-led playlist creation from 2024 to 2025, with rizz up +58%, simp up +66%, and yearn up +305%. From 2025 to 2026, we could see rizz up +82% and yearn up +170%. Together, these shifts point to a culture that is naming attraction, vulnerability, and longing in real time.
A New Language for Modern Love
On Valentine’s Day, Nigerian listeners moved between local and global love soundtracks, with Burna Boy, John Legend, and Billie Eilish appearing in the same emotional universe. What stands out is not one dominant mood but the growth of multiple moods at once. Using rizz and simp as love-coded signals, and yearn as a heartbreak-coded signal, Spotify data shows both sides rising sharply. Love-coded playlist, rizz behaviour grew by +58% to +82% from 2024 to 2026, while heartbreak-coded behaviour yearn grew by +305% and then +170% over those same periods.
This is emotional literacy in action, with listeners using playlists to process what they feel without having to flatten it into one story.
Nigerian Gen Z is driving this change. Data points to a generation building a working vocabulary for modern relationships, one that allows confidence, tenderness, and uncertainty to exist side by side.
The Duality Generation
Among 18 to 24-year-olds on Valentine’s Day, nearly 60% of listeners skewed heartbreak, while almost 40% leaned into love. They are not choosing one emotion over another. They are holding both at once and building listening habits that reflect that complexity.
The pattern is visible across gender, too. Men accounted for over 65% in heartbreak and 61% in love song streaming, while women represented just over a third in both cases, showing that both groups are actively engaging the full emotional spectrum on the day.
Geographically, heartbreak listening is concentrated in urban centres, with Lagos leading, followed by Abuja, Port Harcourt, Ibadan, and Benin. The map is culturally telling. Young Nigerians in major cities are using music as a live emotional archive of romance, ambiguity, and recovery.
Sharing the Feeling
Nigerians are not processing these emotions in isolation. Valentine’s Day 2025 was the “Blendiest” day in the preceding year, signalling peak shared listening behaviour through Spotify Blend. Partners, friends, and crushes used collaborative playlists to merge Afrobeats, street-pop, and R&B into shared mood spaces.
Top Blend tracks on the day included Fido’s Awolowo, Smur Lee’s, Shallipopi, ODUMODUBLVCK’s JUJU (with Smur Lee & Shallipopi), BNXN, Rema’s “Fi Kan We Kan,” and Rema’s “OZEBA.” In direct song shares, listeners chose emotionally direct records such as Future’s “WORST DAY,” Drake’s “GIVE ME A HUG, Asake’s “WHY LOVE”, Rema’s “Baby (Is it a Crime)”, and Drake’s “NOKIA”. The signal is clear: sharing is not just social behaviour, it is emotional communication.
Beyond Romance: Community, Friendships, and Faith
Valentine’s listening also shows Nigerians broadening the meaning of connection. Globally, Galentine playlist creation rose by over +70% year on year, with +20% growth already recorded this year. In Nigeria, this aligns with how friendship and peer support are increasingly central to how young listeners mark the day.
The podcast picture adds another cultural layer. Faith-based voices remained highly visible on 14 February, alongside relationship-centred conversations, reflecting a listening culture where romance, spirituality, and community wisdom coexist rather than compete.
Spotify also recorded a +20% increase in Valentine’s Day playlist creation globally in the latest comparable seasonal window, reinforcing that this period remains one of the strongest emotional moments in the listening calendar.
“Valentine’s Day in Nigeria is no longer a single-note romance moment. We are seeing listeners embrace love and heartbreak as equally valid emotional realities, and use music to move through both with honesty. What stands out is the confidence to name complex feelings and the willingness to share them with others,” says Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa.
This year’s Valentine’s data presents a portrait of a generation redefining connection: emotionally fluent, culturally hybrid, community-oriented, and unafraid of contradiction.
